The effect of influencer engagement rate in increasing followers of Instagram official account
The phenomenon of influencer marketing has grown rapidly in recent years. Instagram is considered one of the social media platforms that produce the highest number of influencer marketing, especially to reach Generation Y and Generation Z. Influencers are part of the marketing strategy, which is als...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/22273/1/jk_21.pdf |