Organisational identity construction on social media amidst COVID-19: the case of a Fast-Food Chain in Malaysia
for them to redefine their identities online for businesses to survive during trying times. This qualitative study examines the discourse strategies adopted by a popular fast-food chain in Malaysia, namely McDonald’s, in its postings on a social media platform during the pandemic. Through a hybrid a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/23154/1/komunikasi_1.pdf |