Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set

This study explores the use of Neutrosophic Soft Set (NSS) in selecting the best smartphone brand for consumers, as the market is flooded with numerous brands and criteria, making it challenging for consumers to choose a smartphone that aligns with their preferences and interests. NSS is a mathemati...

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Bibliographic Details
Main Authors: Firdawati Mohamed, Nur Ain Sabrina Adi Sabri, Zakira Fadhlina Za’abar, Norarida Abd Rhani, Siti Nurul Fitriah Mohamad
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23289/1/Paper2.pdf