Promoting medical tourism: a multimodal communicative framework in private hospitals from an intercultural perspective
The medical tourism industry, seriously affected by the coronavirus disease of 2019 (COVID-19), must effectively communicate its online promotional messages to boost the sector. Given that the medical tourism sector is a global one, cultural diversity is also essential. Studies on cultural het...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23859/1/Gema%20Online_24_2_4.pdf |