The transformation strategy of radio Republik Indonesia in attracting interest of the youth: case study of RRI Central Java
This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23943/1/komunikasi_5.pdf |