Indigenous language advertising on radio: perceptions of MTN subscribers about Setswana radio commercials in Mahikeng, South Africa
Indigenous languages serve as vital communication systems, influencing actions in various contexts. In South Africa, with 12 official languages, marketers must strategically select the language that resonates with their target audience. Research has highlighted the impact of English's dominance...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24673/1/%5B42-53%5D%2076495-267929-1-PB.pdf |