Gelagat pembelian barang cetak rompak: kesan faktor harga dan pendidikan

This research study about the influence of price factor and education into the VCD/CD pirates purchase behavior of Kedah with Tobit model which estimated this research show that the low price of VCD/CD pirates is the main attraction. But, this price factor earn that is not significant in the quantit...

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Bibliographic Details
Main Authors: Lim, Hock Eam, Hussin Abdullah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2004
Online Access:http://journalarticle.ukm.my/297/1/1.pdf