Gelagat pembelian barang cetak rompak: kesan faktor harga dan pendidikan
This research study about the influence of price factor and education into the VCD/CD pirates purchase behavior of Kedah with Tobit model which estimated this research show that the low price of VCD/CD pirates is the main attraction. But, this price factor earn that is not significant in the quantit...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2004
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Online Access: | http://journalarticle.ukm.my/297/1/1.pdf |