The role of bank automated services in gaining customers' trust: a practical study in UAE
The main purpose of this paper is to highlight the significance of automated services factors on customer trust within United Arab of Emirates (UAE) banking contexts. The paper proposes a conceptual model of the relationship between automated factors and customers trust. Survey was designed and dat...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2011
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| Online Access: | http://journalarticle.ukm.my/3489/1/jp33-05-lock.pdf |