An empirical investigation of product symbolism from an ethnic subcultural perspective

This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and informat...

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Detalles Bibliográficos
Autores principales: Nik Rahimah Nik Yacob, James E Nelson
Formato: Artículo
Lenguaje:English
Publicado: Penerbit Universiti Kebangsaan Malaysia 1994
Acceso en línea:http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf