Travel behaviour: a study of older Malaysians
The worldwide demographic shift towards population ageing has made older adults an attractive market segment not only for developed countries but also for developing countries such as Malaysia. This study explores travel behaviour among older adults living in Malaysia. Using non-probability quota s...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis (Routledge)
2010
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Subjects: | |
Online Access: | http://eprints.um.edu.my/10487/1/00007082_54218.pdf |