The influence of travel motivations and social factors on travel web site usage among Malaysian travellers
In this study the framework is developed based on the theory of reasoned action. This paper seeks to examine the influences of travel motivations and social factors on future intention to use travel web sites. Data was collected using multistage cluster sampling among employees in selected organisa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/10504/1/00007082_60057.pdf |