Factors Determining Choice of Full Service Airlines and Low Cost Carriers: The Case of Malaysia
Air transport is a vital component of the overall travel and tourism industry, and air services have played a major role in the growth of tourism in many parts of the world. Particularly, increasing competition and technology advances have created a challenging environment for airline companies. Thu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Taylor’s University Sdn Bhd
2012
|
| Subjects: |