Differentiating services: A study of hotel’s brand image
The current study examines the service brand images of hotels in Malaysia. The attraction and popularity of Malaysia as destination for tourism has created a competitive pressure among servicing sectors particularly the hotel industry to attract and maintain tourist’s loyalty to their hotels. These...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/12818/1/62-SharifahFaridahSyedAlwi.pdf |