Business strategy, intensity of competition, strategic role of accountants, strategic management accounting and firm performance
This exploratory study investigates whether usage of strategic management accounting (SMA) techniques and the accountants' participation in strategic decision-making process mediate the relationship between differentiation strategy and firm performance. The contingency model also examines the...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/13406/1/business_strategy%2Cintensity.pdf |