A powerful tool to engage a multi-generational workforce

This research examines the generational differences in an engagement model. A survey of 539 respondents was carried out where the unit of analysis is Malaysian employee from different organisation in Peninsular Malaysia. This study is backed by well-established theory from social psychology - the so...

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Bibliographic Details
Main Authors: Lee, S.T., Jayasingam, S.
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.um.edu.my/13708/1/Conference_Procedings.pdf