Competitive strategies and firm performance: A comparative study of Malaysian and Indonesian small and medium enterprises
Increased globalisation process since the conclusion of the Uruguay multilateral trade agreement in 1994 has bought about greater competition in the marketplace and renewed interest in competition theory and empirical work on firm performance. This gives rise to a huge number of theories, framework...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/13970/1/033_167_PG0460_0474.pdf |