Consumers’ attitude towards “mamak” food in Malaysia

Malaysia is a unique country. There are various races and ethnics of people living together in harmony and as such there are many ethnic foods for example “Mamak” food. “Mamak” food is popular among Malaysian and can be found from roadside stalls to café or bistro concept restaurants. The objectiv...

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Bibliographic Details
Main Authors: Abu Bakar, K., Farinda, A.G.
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.um.edu.my/13972/1/088_285_PG1304_1316.pdf