Social media content analytics: Study on business to consumer (B2C) Fan-pages
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defining the ef...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2017
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| Online Access: | http://eprints.um.edu.my/17414/1/All.pdf |