Social media content analytics: Study on B2C fan-pages
One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular po stings on these pages. Customers will reply differently to these postings. In defining the e...
| Autori principali: | , , , , |
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| Natura: | Conference or Workshop Item |
| Lingua: | English |
| Pubblicazione: |
2017
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| Soggetti: | |
| Accesso online: | http://eprints.um.edu.my/18122/1/All.pdf |