Navigating a Highly Protected Market: China’s Chery Automobile in Malaysia

The economies of Malaysia and China have become increasingly integrated through trading and investment linkages. This article focuses on one aspect of this relationship, examining Chery, a Chinese car maker, and its internationalisation strategy and its localisation efforts in Malaysia. It does this...

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Bibliographic Details
Main Authors: Zhang, M., Rasiah, R., Lee, J.K.Y.
Format: Article
Published: Taylor & Francis 2017
Subjects: