Social media metrics analytics: Study on B2C (Business to Consumer) Brand's Page
One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products contents and publish regularly postings on these pages. Customers will respond differently to these postings. In determining the...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2018
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| Online Access: | http://eprints.um.edu.my/18970/1/Social_media_metrics_analytics.pdf |