Predicting determinants of hotel success and development using Structural Equation Modelling (SEM)-ANFIS method
This study aimed to identify the relative importance of the Critical Success Factors (CSFs) that contribute to the success and development of hotel industry in Malaysia. Drawing uponTechnology-Organization-Environment (TOE) and Human-Organization-Technology (HOT) fit models, this study developed a t...
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| Format: | Article |
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Elsevier
2018
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