Attracting international spectators to a sport event held in Asia

Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia. Des...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Watanabe, Yasuhiro, Gilbert, Cassendra, Aman, Mohd Salleh, Zhang, James Jianhui
स्वरूप: लेख
प्रकाशित: Emerald 2018
विषय: