Attracting international spectators to a sport event held in Asia

Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia. Des...

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Bibliographic Details
Main Authors: Watanabe, Yasuhiro, Gilbert, Cassendra, Aman, Mohd Salleh, Zhang, James Jianhui
Format: Article
Published: Emerald 2018
Subjects: