Attracting international spectators to a sport event held in Asia
Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia. Des...
| मुख्य लेखकों: | , , , |
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| स्वरूप: | लेख |
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Emerald
2018
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| विषय: |