Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

Purpose: The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. Design/methodology/approach: This study utilised the customer engagement behaviour an...

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Bibliographic Details
Main Authors: Rahman, Zoha, Moghavvemmi, Sedigheh, Suberamanian, Kumaran, Zanuddin, Hasmah, Md Nasir, Mohd Hairul Nizam
Format: Article
Published: Emerald 2018
Subjects: