Towards a better understanding of fashion clothing purchase involvement

Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are explored to...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Rahman, Mahfuzur, Albaity, Mohamed, Isa, Che Ruhana, Azma, Nurul
Fformat: Erthygl
Cyhoeddwyd: Emerald 2018
Pynciau: