A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
Purpose – The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect o...
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| Format: | Article |
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Emerald
2018
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