Understanding facebook commerce (f-commerce) actual purchase from an artificial neural network perspective

Despite the abundance of studies in electronic commerce, few studies have validated the antecedents of actual purchase from the perspective of Facebook commerce or f-commerce. Most of the existing e-commerce studies have focused on purchase intention and little attention has been paid on consumers&#...

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书目详细资料
Main Authors: Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman
格式: 文件
出版: California State University, Long Beach 2018
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