What triggers impulse purchase in Facebook commerce?

Facebook commerce or f-commerce has become a new trend in mobile commerce (m-commerce) due to the advancements in mobile communications and social media technologies. Despite a huge business potential in f-commerce, impulse purchase in f-commerce is still not wellunderstood. Unlike previous f-commer...

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Bibliographic Details
Main Authors: Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman
Format: Article
Published: Inderscience 2018
Subjects: