The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce

Due to the rapid advancements in Web 2.0 and social media, a novel class of online social business called Facebook commerce (f-commerce) has emerged. Even though there are studies on the factors that influence Facebook browsing and usage intensity, however, there is dearth in research that examine t...

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Bibliographic Details
Main Authors: Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman
Format: Article
Published: Elsevier 2018
Subjects: