Social Networking Site Adoption in Malaysia and Indonesia

This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia...

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Bibliografiska uppgifter
Huvudupphovsmän: Jaafar, Noor Ismawati, Darmawan, Bobby, Ariffin, Mohd Yahya Mohamed
Materialtyp: Artikel
Publicerad: Universiti Kebangsaan Malaysia Press 2018
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