Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model
The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey...
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| Format: | Article |
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Penerbit Universiti Sains Malaysia
2018
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