Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model
The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey...
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| Format: | Article |
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Penerbit Universiti Sains Malaysia
2018
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| _version_ | 1825721843158351872 |
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| author | Butt, Muhammad Mohsin Yu, Yingchen Mohd-Any, Amrul Asraf Mutum, Dilip S. Ting, Hiram Khong, Kok Wei |
| author_facet | Butt, Muhammad Mohsin Yu, Yingchen Mohd-Any, Amrul Asraf Mutum, Dilip S. Ting, Hiram Khong, Kok Wei |
| author_sort | Butt, Muhammad Mohsin |
| collection | UM |
| description | The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey used established scales to measure constructs in the proposed models. Structural equation modelling (SEM) procedure was applied to test alternate models. The results confirmed that web design and customer service positively influence satisfaction, while fulfilment and security dimension of e-retail quality influence consumer trust. Both trust and satisfaction were found to be significant influencers of consumer-based e-retail brand equity. E-retailers can use this model to measure, monitor, and improve their consumer’s perceptions towards their brand. This study contributes to the existing literature that deals with antecedents of online consumer-based retail brand equity. It adds value by proposing and testing multiple models of online consumer-based brand equity which is rare in e-brand equity research. |
| first_indexed | 2024-03-06T05:56:31Z |
| format | Article |
| id | um.eprints-22290 |
| institution | Universiti Malaya |
| last_indexed | 2024-03-06T05:56:31Z |
| publishDate | 2018 |
| publisher | Penerbit Universiti Sains Malaysia |
| record_format | dspace |
| spelling | um.eprints-222902019-09-11T03:56:22Z http://eprints.um.edu.my/22290/ Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model Butt, Muhammad Mohsin Yu, Yingchen Mohd-Any, Amrul Asraf Mutum, Dilip S. Ting, Hiram Khong, Kok Wei HF Commerce QA75 Electronic computers. Computer science The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey used established scales to measure constructs in the proposed models. Structural equation modelling (SEM) procedure was applied to test alternate models. The results confirmed that web design and customer service positively influence satisfaction, while fulfilment and security dimension of e-retail quality influence consumer trust. Both trust and satisfaction were found to be significant influencers of consumer-based e-retail brand equity. E-retailers can use this model to measure, monitor, and improve their consumer’s perceptions towards their brand. This study contributes to the existing literature that deals with antecedents of online consumer-based retail brand equity. It adds value by proposing and testing multiple models of online consumer-based brand equity which is rare in e-brand equity research. Penerbit Universiti Sains Malaysia 2018 Article PeerReviewed Butt, Muhammad Mohsin and Yu, Yingchen and Mohd-Any, Amrul Asraf and Mutum, Dilip S. and Ting, Hiram and Khong, Kok Wei (2018) Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model. Asian Academy of Management Journal, 23 (2). pp. 69-99. ISSN 1394-2603, DOI https://doi.org/10.21315/aamj2018.23.2.4 <https://doi.org/10.21315/aamj2018.23.2.4>. https://doi.org/10.21315/aamj2018.23.2.4 doi:10.21315/aamj2018.23.2.4 |
| spellingShingle | HF Commerce QA75 Electronic computers. Computer science Butt, Muhammad Mohsin Yu, Yingchen Mohd-Any, Amrul Asraf Mutum, Dilip S. Ting, Hiram Khong, Kok Wei Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title | Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title_full | Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title_fullStr | Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title_full_unstemmed | Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title_short | Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model |
| title_sort | antecedents of consumer based electronic retail brand equity an integrated model |
| topic | HF Commerce QA75 Electronic computers. Computer science |
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