The importance of actual use in defining and measuring innovative behaviour: Comparison of e-book reader users and non-users

This study introduces the concept of personal innovative behaviour and demonstrates its validity in the context of e-book reader adoption and use. Personal innovative behaviour, unlike measures of consumer innovativeness, amalgamates decisions about product adoption with reports of the product’s act...

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Bibliographic Details
Main Authors: Waheed, Mehwish, Klobas, Jane E., Kaur, Kiran
Format: Article
Published: SAGE Publications 2017
Subjects: