Evidence that normative beliefs is a multidimensional construct: personal and mass media referents
While Theory of Reasoned Action (TRA) is commonly used to model normative beliefs that depend on human referents, this study extends the normative belief to allow modelling the mass media referents and linking them to both Subjective Norm (SN) and behaviourol intention (BI). This study emphasizes th...
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| Format: | Conference or Workshop Item |
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2008
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| Subjects: |