The SWOT analysis: marketing and promotional strategies used at the University of Malaya Library

A library is the place to find knowledge that accommodates various information sources. Nevertheless, the promotion of the library is an important task that should be carried out by a library to improve its image, role and credibility. A library offers various collections, services and facilities to...

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Bibliographic Details
Main Authors: Hazidah, N.A., Edzan, N.N.
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Subjects:
Online Access:http://eprints.um.edu.my/5031/1/The_SWOT_Analysis.pdf
http://eprints.um.edu.my/5031/4/GenNEXT-Final.pdf