The SWOT analysis: marketing and promotional strategies used at the University of Malaya Library
A library is the place to find knowledge that accommodates various information sources. Nevertheless, the promotion of the library is an important task that should be carried out by a library to improve its image, role and credibility. A library offers various collections, services and facilities to...
| Autors principals: | , |
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| Format: | Conference or Workshop Item |
| Idioma: | English English |
| Publicat: |
2012
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| Matèries: | |
| Accés en línia: | http://eprints.um.edu.my/5031/1/The_SWOT_Analysis.pdf http://eprints.um.edu.my/5031/4/GenNEXT-Final.pdf |