Profiling travel E-shoppers in Britain
The Internet technology presents a great opportunity for tourism businesses to market and distribute their services and this has affected the way consumers interact with tourism marketers. This research aims to fill the gaps in the current understanding of the potential of e-tourism marketing in Bri...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2008
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| Online Access: | http://eprints.um.edu.my/9234/1/All.pdf |