Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu
This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf |