The effects of brand communication and service quality in building brand loyalty through brand trust: the case of Labuan International Business and Financial Centre
Brands are the most crucial element in the consumer markets. Same goes in the financial services industry. The brand carry weight in the business decision making process since they are the interface between clients and the organization and potential clients may develop trust and loyalty to brands....
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/17893/1/The%20effects%20of%20brand%20communication.pdf |