Factors influencing intention to donate via social network site(SNS): From Asian’s perspective
This study examined whether external factors, which are charity project, charity organization, Internet technology features and social network site (SNS) features influence people’s general attitude towards online donation and their intention to donate via SNS. An online survey was conducted based o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18609/1/Factors%20influencing%20intention.pdf |