The relationship between hotel image, customer satisfaction and customer loyalty: a case study in Labuan, Malaysia
The primary objective of this study is to examine the relationships between hotel image, customer satisfaction and loyalty of the selected hotels in Labuan. The study also examines the mediating effect of customer satisfaction on the relationship between hotel image and customer loyalty. Data from 2...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18677/1/The%20Relationship%20between%20Hotel%20Image.pdf |