The key dimensions of online service quality: a study of consumer perceptions.
Service quality is one of the major aspects of success of any business, including online retailing. This study attempts to identify the key dimensions of online service quality as perceived by the online air ticket buyers. The six key dimensions identified are promptness/ reliability, personalizatio...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18697/1/The%20Key%20Dimensions%20of%20Online%20Service%20Quality.pdf |