A structural model of consumer complain behaviour of young adults in telecommunication industry
The research aims to investigate the influences of five antecedent factors (i.e. attitude towards complaining, likelihood of success in complaining, perceived difficulties of complaining,general attitudes towards business, and sense of justice)on the complaint behaviour among the youn...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18793/1/A%20structural%20model%20of%20consumer.pdf |