An empirical investigation of internet banking in Taiwan
This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the chara...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Business and Finance Research, LLC
2010
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf |