An empirical investigation of internet banking in Taiwan
This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the chara...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute for Business and Finance Research, LLC
2010
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf |
| _version_ | 1796909758796529664 |
|---|---|
| author | Hsin, Hsin Chang Mohamad Rizal Abdul Hamid |
| author_facet | Hsin, Hsin Chang Mohamad Rizal Abdul Hamid |
| author_sort | Hsin, Hsin Chang |
| collection | UMS |
| description | This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the characteristics of the person, stimulus and the situation. Two sets of regression analysis were conducted for the current study. The first analyze the direct influence of two factors, belief of perceived usefulness and perceived ease of use. The second set investigates the affect of involvement on perceived usefulness and perceived ease of use in determining behavioral intention. The study found perceived usefulness is strongly influenced by high involvement. Likewise, the study found that low involvement is strongly related to perceived ease of use. In determining behavioral intention, both high and low involvement significantly influence perceived usefulness and perceived ease of use, respectively. |
| first_indexed | 2024-03-06T02:54:21Z |
| format | Article |
| id | ums.eprints-18849 |
| institution | Universiti Malaysia Sabah |
| language | English |
| last_indexed | 2024-03-06T02:54:21Z |
| publishDate | 2010 |
| publisher | Institute for Business and Finance Research, LLC |
| record_format | dspace |
| spelling | ums.eprints-188492018-02-18T11:57:21Z https://eprints.ums.edu.my/id/eprint/18849/ An empirical investigation of internet banking in Taiwan Hsin, Hsin Chang Mohamad Rizal Abdul Hamid HG Finance This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the characteristics of the person, stimulus and the situation. Two sets of regression analysis were conducted for the current study. The first analyze the direct influence of two factors, belief of perceived usefulness and perceived ease of use. The second set investigates the affect of involvement on perceived usefulness and perceived ease of use in determining behavioral intention. The study found perceived usefulness is strongly influenced by high involvement. Likewise, the study found that low involvement is strongly related to perceived ease of use. In determining behavioral intention, both high and low involvement significantly influence perceived usefulness and perceived ease of use, respectively. Institute for Business and Finance Research, LLC 2010 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf Hsin, Hsin Chang and Mohamad Rizal Abdul Hamid (2010) An empirical investigation of internet banking in Taiwan. Global Journal of Business Research, 4 (2). pp. 39-47. ISSN 2157-0191 https://poseidon01.ssrn.com/delivery.php?ID=702000084013070014065109018069027065061037007020071061119066026014064125077102112101058020007125050109119007028112007114116009030071029038092100118003127011071000120062020054099023030085086016084011088005005006093068093121110124082016090005067064105112&EXT=pdf |
| spellingShingle | HG Finance Hsin, Hsin Chang Mohamad Rizal Abdul Hamid An empirical investigation of internet banking in Taiwan |
| title | An empirical investigation of internet banking in Taiwan |
| title_full | An empirical investigation of internet banking in Taiwan |
| title_fullStr | An empirical investigation of internet banking in Taiwan |
| title_full_unstemmed | An empirical investigation of internet banking in Taiwan |
| title_short | An empirical investigation of internet banking in Taiwan |
| title_sort | empirical investigation of internet banking in taiwan |
| topic | HG Finance |
| url | https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf |
| work_keys_str_mv | AT hsinhsinchang anempiricalinvestigationofinternetbankingintaiwan AT mohamadrizalabdulhamid anempiricalinvestigationofinternetbankingintaiwan AT hsinhsinchang empiricalinvestigationofinternetbankingintaiwan AT mohamadrizalabdulhamid empiricalinvestigationofinternetbankingintaiwan |