An empirical investigation of internet banking in Taiwan

An empirical investigation of internet banking in Taiwan

This paper investigates Internet banking adoption among Taiwanese bank customers. The paper examines the affect of involvement using TAM (technology acceptance model). From the PII (Personal Involvement Inventory) scales, the results indicate that involvement is significantly influenced by the chara...

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Bibliographic Details
Main Authors: Hsin, Hsin Chang, Mohamad Rizal Abdul Hamid
Format: Article
Language:English
Published: Institute for Business and Finance Research, LLC 2010
Subjects:
HG Finance
Online Access:https://eprints.ums.edu.my/id/eprint/18849/1/An%20empirical%20investigation%20of%20internet%20banking%20in%20Taiwan.pdf

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