An examination of the challenges involved in distributing a strong and consistent destination image in the marketing of Tourism in Malaysia
The future of marketing will be a battle of brands and destination branding is arguably the tourism industry’s biggest challenge (Pike, 2005). Marketing a destination consistently over time is critical to the success of destination marketing organisations (DMOs) and destination...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Clute Institute,Estelle van Tonder, Ph.D
2010
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18865/1/An%20examination%20of%20the%20challenges%20involved%20in%20distributing%20a%20strong%20and%20consistent.pdf |