Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the conti...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/18944/1/Factors%20influencing%20electronic.pdf |