Do people intend to purchase using their smartphone apps? The effect of the privacy concerns among Malaysian buyers
Introduction: The rise of e commerce and m commerce has brought to intention the privacy concern among mobile buyers, and studies showed that it is an important factor of attitude and intention to buy products or services through smartphones. Objective: The objective of this paper is to investig...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wolters Kluwer
2016
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/19389/1/Do%20people%20intend%20to%20purchase%20using%20their%20smartphone%20apps.pdf |