Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer purchase intentions toward green products. A self-administered questionnaire was utilized for data collection among a set of 250...
| Main Authors: | , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20059/1/Correlations%20between%20awareness%20of%20green%20marketing.pdf |