Factors affecting tourist buying behaviour
The chapter presents the concept of experience within the tourism context and it relates tourist experiences to the five senses and realms of experiences. It also highlights the threestage model of service experience consumption as well as the importance of hedonic and utilitarian factors in service...
| Main Authors: | , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20064/1/Factors%20affecting%20tourist%20buying%20behavior.pdf |